LJUBAV – RIN

RIN · Ljubav / Beichtstuhl [music video]

My Job: Creative Concept, Director, Edit & VFX

The artist Rin takes much pride in his fashion choices. That’s why it was important to give the whole music video more a feel of a fashion lookbook than a rap music video.
The look was created with a special colour grading which was inspired by fashion blogs like street etiquette and old school skateboarding videos.
The visual effects are very important for this project. Especially VHS-Effekt and the RGB-Split. This was an upcoming trend in the year 2015. It had such an impact for the german hiphop scene that videos which are getting released in the year 2018 still use this look.